Email Marketing
- Email Marketing should always be permission based to:
- Your existing customers and
- Prospects who have opted to receive your marketing messages.
- Email Marketing is the #1 way to get the highest conversions for your website.
- At the end of the Email sent to your subscribers, there should always be a link for them to unsubscribe or to forward to a friend.
- Email Marketing can be generated:
- As auto responders.
- An incentive to purchase.
- As a Thank You message for purchase, submission etc.
- For launching a new product or service.
- To offer specials during holidays or your peak season.
- To induce your customer base to re-visit your website.
- Sending purchase reminders based on previous purchase or inquiry history.
- To announce important corporate messages.
- For customer service or customer care departments such as billing issues, returns etc..
- Email Marketing is most effective when your permission based marketing database is:
- Segmented according to their various buying patterns or previous history.
- A personalized message is delivered instead of a generic message.
- Email is sent on a regular basis but according to the preference of the receiver. Eg: If someone has opted to receive only quarterly marketing messages vs. monthly.
- Each email message has a different product or service that is advertised rather than pushing the same message and template each time.
- The email has all the information necessary for the prospect to convert and the link is very prominent for them to take an action with the least bit of effort. Eg: When a prospect clicks on the email link to purchase the marketed product or service, it should take them to a one page check-out.
- Email Marketing is part of your Online Marketing Strategy that should be well integrated in your annual Internet Marketing plan.
eg: Email targeted to your customer base prior to your trade shows or conventions can double, triple your sales, increase brand awareness resulting in overall success and prosperity.
To conceptualize your annual Email Marketing Strategy along with your Online Marketing Strategy,
Contact Us today for your 1st Free Consultation.
